杉浦 嘉信(すぎうら よしのぶ)
みりん醸造家
1966年、みりん製造業の3代目として愛知県碧南市に生まれる。家業を継ぐことに反発して東京に進学し就職するも、家業倒産の危機に自分の意に反し跡を継ぐことを決意。瀕死の会社を立て直そうと奮闘する中、初代である祖父が残した昔ながらの本物の「三河みりん」(三河地域の本みりん)のレシピを発見。会ったことのない祖父のレシピに会社の再起を賭け、見事に復刻に成功。現在はみりん本来の調味料としての使い方だけでなく、砂糖ではない自然の甘味料としてデザートなど新しい分野での「みりん」の可能性を広げるために精力的に活躍の場を広げている。
Yoshinobu Sugiura
Mrin(Japanese sweet sake) maker
In 1966, he was born as the third successor of Japanese sweet sake ‘mirin’ maker in Hekinan, Aichi, Japan. Not wanting to follow his destiny, he went far away from home for a university in Tokyo and started working there. However, since his father was about to go bankrupt, he decided to succeed in the company against his will. While fighting and struggling with a dying company, he unexpectedly found a genuine ‘mikawa-mirin’ (pure mirin originally from Mikawa region) recipe written by his grandfather, the founder of the company. Believing in this miracle for the company’s comeback, he reproduced his grandpa’s original ‘mikawa-mirin.’ Now he energetically promotes his ‘mirin’ not only as a traditional seasoning for Japanese cuisines but also as natural sweetness without sugar for various possibilities.
TEDx Talks:
「祖父からの贈り物-俺のみりん物語」
Success gifted by Grandpa – My Mirin story | Yoshinobu Sugiura | TEDxAnjo
成功への鍵を未来に探す代わりに、杉浦嘉信は過去へと向かいました。自分の人生の本当の価値を求める葛藤のどん底で奇跡的に発見した自分の原点。それはずっと昔になくなった会ったこともない祖父でした。お祖父さんに背中を押されるように、彼は成功の鍵へとたどり着きます。その物語から今、彼が伝えてくれるアイデアとは?
Instead of looking for a way to success towards the future, Yoshinobu Sugiura looked back into his past. Through long struggles of not knowing what he really wanted to do, he miraculously met his dead grandpa. As if his grandpa were pushing his life forward, he finally found out his original way to success.